Nintendo has announced that it will be running an advertisement during the Superbowl this weekend, which is a first for the company (the Pokemon commercial was done by The Pokemon Company and not Nintendo). The 30-second commercial will focus on the upcoming Nintendo Switch console and The Legend of Zelda: Breath of the Wild, both of which are scheduled to be released worldwide on March 3. The ad also features a brand new song from Imagine Dragons, titled “Believer”, which debuted on January 31.
The star of the ad, which is scheduled to run during the game’s fourth quarter on Feb. 5, is Nintendo Switch, which combines the power of a home console with the mobility of a hand-held video game system. People can play on their TVs at home, then grab Nintendo Switch and continue playing seamlessly wherever they go.
The ad also shows off The Legend of Zelda: Breath of the Wild, which breaks conventions to become the next defining moment in the classic franchise. It offers the most immersive world that Nintendo has ever created and sends players on an adventure they will never forget.
“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”
An extended 90-second cut of the commercial has already been uploaded to Nintendo’s YouTube channel, and can be seen below.