The ESA Responds to Sony Skipping E3 2020

by Bryan Clutter
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Sony recently announced that it will not be attending E3 2020, which came at the surprise of almost no one as it was heavily rumored the company would forego attending E3 once again as it did last year.

The Entertainment Software Association released a statement after Sony made their absence this year official.

E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.

One has to wonder if the massive leak last year of journalists’ personal information and details is going to come back and bite the ESA in the butt as many speculated it would for this E3. It’ll certainly be interesting to see if any other companies besides Sony and EA continue to move away from E3 as a necessity to showcase games to the public and members of the press.

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